Having served thousands of Californians for the past 16 years, VPA plans to leverage BenefitPoint to deliver more vision related products and services to a broader audience across the nation with the efficiencies of the Internet. With streamlined workflows and processes, BenefitPoint will enable VPA to expand and enhance its existing products and services, enhancing customer service, and strengthen its brand identity within the insurance marketplace. Both the Los Angeles and San Diego offices are live and ready to respond online to RFP and renewal requests today.

"This electronic medium enhances the presence of any carrier by facilitating the flow of information," said Stu Needleman, president of Vision Plan of America. "By speeding up the delivery of proposals and removing the barriers between the carrier and the broker/consultant, we are able to provide the highest level of service available."

"This partnership will enable VPA to maximize the speed and efficiency of the Internet to transact business in real time," said John T. Scatterday, Vice President of Sales for BenefitPoint. "We are delighted to include VPA with BenefitPoint's growing carrier network of vision partners."

About Vision Plan of America
Vision Plan of America is a service oriented company where the primary focus is on high quality customer service, as well as outstanding medical care. Vision Plan of America was founded in 1985 in Los Angeles, and by 1986 had become a Knox Keene licensed capitated vision plan throughout the state of California.

Vision Plan of America currently has a significant presence serving thousands of Californians and has an Indemnity plan that can service clients outside of the state. The Indemnity portion of the plan is underwritten by a large national insurance company.

Vision Plan of America provides vision benefits to private enterprise, municipalities, unions, school districts and individuals throughout California and across the country. By offering a wide selection of flexible plan designs, they are able to custom create a plan tailored to the clients' specification. Plan designs include both Employer Paid and Voluntary participation, down to 2 lives or 10% of the group.

Vision Plan of America's president, medical and provider relations directors have combined vision experience of more than 100 years in California. The presence of Vision Plan of America has recently been enhanced as the President of Vision Plan of America has been invited to serve on the California Managed Care Board of Advisors.

About BenefitPoint, Inc.
BenefitPoint delivers the leading Internet-based employee benefits infrastructure for the distribution and management of group insurance products. As the central nervous system of the employee benefits industry, BenefitPoint provides a complete set of industry services enabling benefits professionals to manage the entire group health insurance and benefits lifecycle.

Building on the existing industry relationships among carriers, brokers, employers, and employees, the BenefitPoint solution combines the efficiency of the Internet with the established distribution model of the insurance industry to eliminate paper, to make it possible to deliver more products and services, and to make better information available.

Since general availability in February 2000, the BenefitPoint platform has received widespread industry adoption from over 30 regional and national insurance carriers as well as over 160 of the leading U.S.-based brokerage and consulting firms. BenefitPoint is headquartered in San Francisco, CA and may be reached at 415.277.5600 or at www.benefitpoint.com. BenefitPoint, Inc. is privately held.