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San Francisco, CA — Tuesday, August 14, 2001 — BenefitPoint, the leading Internet-based platform for
the distribution and management of group insurance and financial products, today announced that ING Employee
Benefits has selected BenefitPoint's eCommerce platform for managing the distribution of its employee
benefits products. BenefitPoint will enable ING to respond to request for proposals, process renewals
and streamline carrier, broker and employer interactions via the Internet.
ING offers a full range of financial services to private, corporate and institutional clients through a
variety of distribution channels which gives clients the flexibility to choose the option which best suits
their needs. Utilizing BenefitPoint's distribution channel of over 150 leading brokerage and consulting
firms across the country, ING will more effectively market and transact business with brokers and consultants.
ING has a national sales force that operates from 26 sales offices across the United States.
"By leveraging the BenefitPoint online application, ING will more effectively distribute its products and
services in real time to the brokers and consultants committed to using BenefitPoint for eProcurement,"
said Curt Olson, vice president sales for ING Employee Benefits. "ING recognizes that workflows between
broker/consultants and carriers becomes more streamlined with the use of BenefitPoint."
"We are pleased to partner with an organization known for its sophisticated approach to the distribution
of its products and services," said Mark A. Pulido, chairman, president and chief executive officer of
BenefitPoint. "We are pleased that ING Employee Benefits has selected BenefitPoint to complement its
impressive distribution organization. We are confident BenefitPoint will enable ING Employee Benefits
to write and retain more customers by utilizing our technology."
About ING Employee Benefits
ING Employee Benefits offers a broad array of traditional group insurance products, voluntary benefits and
value-added services to meet the financial needs of employers and their employees. All products and
services are provided by ReliaStar Life Insurance Company and ReliaStar Life Insurance Company of New York,
which are wholly owned subsidiaries of ING Group. ING Group is an Amsterdam based global leader in
integrated financial services with banking, insurance, and asset management businesses in more than 60
countries. Each insurer is solely responsible for the financial obligations under the policies it issues.
For more information, please visit
www.ingemployeebenefits-us.com.
About BenefitPoint, Inc.
BenefitPoint, Inc., delivers the leading Internet-based employee benefits infrastructure for the
distribution and management of group insurance and financial products. As the central nervous system of
the employee benefits industry, BenefitPoint provides a complete set of B2B services enabling benefits
professionals to manage the entire group health insurance and benefits lifecycle. Building on the existing
industry relationships among carriers, brokers, employers, and employees, the BenefitPoint solution
combines the efficiency of the Internet with the established distribution model of the insurance industry
to eliminate paper (saving everyone time and money), to make it possible to deliver more products and
services (giving everyone more choices), and to make better information available (enabling everyone to
make better decisions).
Since general availability in February 2000, BenefitPoint has received widespread industry adoption
from regional and national insurance carriers as well as from more than 120 of the leading U.S.-based
brokerage and consulting firms. The company, headquartered in San Francisco, CA, can be reached at
415.277.5600 or at www.benefitpoint.com.
BenefitPoint, Inc. is privately held.
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