"BenefitPoint Aptus is a groundbreaking improvement to industry operations and information flow, bringing the industry together on a single platform where information is shared freely between carriers, brokers and employee benefit managers in an online business process management model that combines best practices workflow with business intelligence," said Connie McCollough, Business Technologist, Palmer & Cay Consulting Group.

"Aptus was created to drive costs out of the employee benefits distribution system by automating manual processes, improving data capture and reporting. This enables carriers to focus on product innovation and brokers to focus on value-added services, creating unique opportunities for revenue generation." said John Randazzo, CEO of BenefitPoint. “ For the past five years, the nation's leading benefits broker and carrier executives have had this vision. Aptus adoption is a prediction of our future collaboration possibilities, through an application designed to benefit every company and user in the industry."

"In 2004, BenefitPoint Aptus has provided the mechanism for over 100 brokerage firms to access the Health Net / Kaiser Permanente Risk Adjusted Product. This has increased our marketing traffic dramatically, enabling us to access and respond to over 300 RFPs in a consistent format, through a secure channel," said Anne Hanlon, director Business Development for Health Net.

"Since implementing Aptus in 2003, we have seen a 15% improvement in staff productivity and at least 25% increase in operational time savings," said Ross Reda, Vice President of Lockton Benefit Group.

With an established network of leading brokers, BenefitPoint’s platform presents a compelling scenario to carriers wanting to retain a competitive edge by making rates and information immediately available through the Aptus online portal. To enhance differentiation, Aptus enables carriers to deliver critical information throughout the RFP process and also affords customization and links through web services integration.

Aptus provides brokers, consultants and carriers tools for customer relationship management, marketing and procurement, and is customizable at the organization, office and user level. Features include: automated marketing and renewal workflows, Business Intelligence derived from data and reporting, Revenue Tracking and Management and various product integrations. Aptus equips employee benefits professionals with a unique channel of marketing and communications, and streamlined internal processes that strengthen cross-industry partnerships and interactions. New workflow efficiencies are saving firms and health plans millions in operational costs -- cost savings which extend to the employee benefits consumer. Administrative time saved enables firms to pursue new opportunities by focusing on development and communication of particular areas of expertise, employing Aptus’ revenue generating features.

"We chose the Benefitpoint Aptus application for our Employee Benefits division due to its ability to deliver an integrated client management, marketing, procurement, and revenue tracking solution in one package. Our research made it clear that Aptus offers not only the depth of its CRM competitors, but an immeasurable advantage in the wealth of benefits and financial services information it provides," stated Glenn P. Vatasin, Sr. Vice-President, Fleet.

By simplifying back office tasks, Aptus enables employee benefits professionals to spend more time designing better benefit strategies and programs, negotiating rates and fees and providing ongoing consulting and advice. The platform supports a full spectrum of employee benefits offerings, expanding marketing and partnership opportunities, increasing operational efficiencies via business intelligence, and providing delivery of quality information to employers.

Employee Benefits Studies from the US Chamber of Commerce, US Census Bureau, KPMG Peat Marwick, Medicare and Medicaid Services indicate that total annual employee benefit expenditures exceed $1 trillion. The category BenefitPoint creates to serve this market with Aptus is assessed to exceed $1 billion in revenue opportunity.

About BenefitPoint
BenefitPoint, the industry's leading customer relationship management and procurement platform, makes it easier for employee benefits professionals to manage, buy and sell benefits. Brokers, consultants and carriers realize expanded business opportunities, operational efficiencies and a greater ability to deliver quality information and services to employers and employees. The company, headquartered in San Francisco, CA, can be reached at 415.277.5700. Take a tour of the BenefitPoint Aptus Product Demo on the corporate website at www.benefitpoint.com

BenefitPoint has achieved widespread industry adoption with over 310 broker and consultant offices accessing the system, loading 40,000 employer clients on the platform, covering 22 million employees and approximately $90 billion in premium. Over 420 carrier organizations use BenefitPoint to access broker and consultant RFP and renewal requests.